Alejandra

She works every day to make sure that all the T’s are crossed and the I’s are dotted, as she juggles between phone calls, receiving paperwork, and customer purchases. Her family originally came from Oaxaca, Mexico, and she’s very proud to be a US citizen. Ale wear’s many different hats at Simply Rocks, and her work lays the foundation, so everything can run smoothly (so Willy doesn’t lose his mind). She’s nice and smiley almost all the time, but as a strong mother of 4, she also knows how to throw down the hammer when necessary.